I’m someone who basically lives online. My career is online. My entertainment is online. I met the love of my life… online. Everything for me is online.
So when I saw this number this week I was shocked. 13% of American adults still don’t use the internet.
There are 318.9 million people in the US and 24% are under 18 years old. So that means there are 242 million adults in the US, and 31.5 million of them don’t use the internet at all! Only 1% of people 18-29 don’t use the internet, while a whopping 41% of people age 65 and older don’t use it.
As time goes on more and more of the US adult population will use the internet and by the time millennials are the ones who are 65 and above probably 99% of US adults will use the internet.
So as older people die and younger people become older, more and more people in the US overall will be using the internet and that means more and more search traffic and ad clicks.