Not every day in the legal marketing world is a home run. And some days you even strike out.
The highs in the legal marketing world are high. The phone doesn’t stop ringing, cases get booked all day long, and everybody loves everybody. But the lows are also low. Money seems to fly out the door. It feels like centuries between new cases being signed up, and nobody likes anybody. Lawyers get stressed about money, marketing managers get stressed about client retention, marketing technicians get stressed about job security. Everybody starts thinking that they’re going to go broke. And everything sucks. [Read more…]