AdWords (and Bing) are the most effective way to advertise your moving company. You can’t do better than getting in front of people who are looking for exactly what you offer at the exact time they are searching for it.
Search engine marketing works and it’s the most effective way to make the phone ring.
However, if no one clicks on your search ads, you’re not going to get any leads or phone calls. For search engine marketing to be effective, you have to get people to click on your ads and go to your website.
Great ad copy can help you get a great clickthrough rate.
And one way you can write great ad copy is by using social proof.
There’s a powerful book out there called Influence: The Psychology of Persuasion, by Robert Cialdini. The book is about how persuasion works. One tactic Cialdini covers is social proof, which is basically showing the person you’re trying to persuade that other people just like them have done whatever it is that you’re selling.