One of the reasons why Google AdWords is hands down the best form of marketing for small business is because Google is constantly innovating and adding new features to AdWords. These innovations help small businesses benefit the most they possibly can from new technologies, and these innovations help small businesses make their marketing budgets more and more efficient and effective.
This week Google rolled out a new innovation called the click-to-message ad extension. This ad extension is similar to the click-to-call ad extension in the sense that it shows an image icon in your ad that the search user can click on to connect directly with your business without going to your website. With the click-to-call ad extension, users click the call button in the ad and call your business. With the click-to-message ad extension users click the message button in the ad and engage your business directly inside of a new text message conversation.
This click-to-message ad extension is a genius innovation from Google, and every single advertiser should be using this ad extension to turn leads into customers.