Today while I was recording this week’s Paid Search Podcast episode with Chris, I came up with a new AdWords motto, better keywords allow for larger location targeting. The theory behind this saying is that the better your keyword targeting is, the larger your location targeting can be while still leading to quality traffic from AdWords.
I came up with this theory after buying my first suit this week. How I winded up being almost thirty years old before buying my first suit is a story for another day. But here I was, needing to buy my first suit, and not having a clue where to start.
Buying your first suit and not having any idea about how to get one is an overwhelming feeling. You want to look good and feel comfortable in your suit, but you don’t really know where to start. I had already failed at buying a suit off the rack at the large department stores, as nothing fit right. And I knew I didn’t want to walk into one of the big suit store chains and feel like an idiot with lots of people around and deal with potentially sub-standard customer service.
Instead, what I was looking for was your old fashioned local small business. I had never really thought about it before, but after striking out at the department store and reading the horrible online reviews of the bigger chains in my area, I had the thought, you know what, there must be some kind of upscale local small business suit store in my city for people just like me who have no idea how to go about buying a suit.
And then I went to Google.