It’s Monday morning here in beautiful Oklahoma. And I hope it’s a beautiful morning wherever you are too.
Mondays are a great time to reflect on your AdWords campaigns and determine if they’re going in the right direction and getting you the kind of traffic you want.
On Mondays, I’m always combing through the search terms reports for my client accounts and looking at what searches my clients’ campaigns showed up on in the last week. Combing through search terms reports is how I spend most of my Mondays.
I see a lot of AdWords campaigns and talk to a lot of advertisers, and the number one problem people have with AdWords is not understanding and/or not having a proper respect for search terms.
Keywords are what you target, and search terms are what you get.