The other day I was on a call with a client who outsources his AdWords work to me. This guy is a big player in the medical marketing space and he outsources his clients’ AdWords accounts to me to manage on an ongoing basis.
We were doing our routine monthly call so I could catch him up on the status of some of his accounts. Things started to get very detailed as we got deeper and deeper into the accounts. And at one point he blurts out “man, Jason, I hate this sh*t! Do you do this everyday?” I laughed and said, “all day, every day.”
And it’s true. I’m in AdWords all day, every day managing my clients’ accounts. I’m in AdWords everyday so I know the technical side of AdWords like Tony Soprano knows extortion. AdWords is my racket and I know it front to back. But at the same time, I remember when I was starting out and how complex the AdWords process and dashboards seemed, so I can definitely understand my client’s frustration.