I love my oven. I just love it. I hit a button and it heats itself to the exact degree that I desire. And my oven hits that desired degree every time, without fail. Meal after meal, year after year, my oven does what it’s supposed to do. My oven is the definition of dependability.
And that dependability is why I love my oven. I am addicted to people, products, and services that are dependable.
Why do I use Amazon.com for almost all my shopping? Is it to save a buck here or there? Far from it. I could care less if my Gatorade costs 3 cents an ounce on Amazon versus 3.5 cents an ounce at Wal-Mart. The reason I love shopping on Amazon is because it’s dependable. I hit one button and I can rest assured that in two days the item I ordered will on my front porch. I just love that dependability.
The love of dependability goes beyond inanimate objects live ovens and websites. And the love of dependability isn’t unique to me. In fact, people can be as dependable as ovens in their own work, whatever that happens to be, and everyone loves a dependable person.