The launch of a new AdWords campaign is a very special time, both for the team here at Rothman PPC and for our advertisers. The clients have committed to advertising their business with Google AdWords, we have built a new, great campaign to accomplish that goal, and everyone is ready to turn on the ads and start seeing the quality leads roll in! No matter how big or small the campaign is, there’s always that special feeling when we launch a new campaign.
The first question on everyone’s minds after a campaign launch is how do we tell if the campaign is working or not?
Here at Rothman PPC we’ve developed a three question checklist to determine if a campaign is working. But before we look at those three questions, let’s first define what working means for a new campaign.
Once a campaign has been up and running for at least 30 days, working means the campaign is achieving the ultimate goal that is always the ultimate goal… acquiring leads at a profitable cost.
But for a brand new campaign, what we mean by working is basically is the campaign launch going as planned? Sure, it’s great if after a few days leads are already coming in at a profitable rate, and often times that happens. But for the first week of the campaign, working just means basically are things going according to plan?
That’s a vague definition of a successful campaign launch for sure, but things “going according to plan” really is the goal during the first week or two of the campaign. However, to help better-define “going according to plan” we have implemented a three question checklist we ask ourselves during the first couple weeks of a Rothman PPC AdWords campaign launch. This checklist is as follows.