There are so many cool ways to use Google AdWords to help grow your local business. Every day I try and come up with new ideas on how to use AdWords to help my local business clients. This week I thought of a cool idea I’m calling the Zip It and Clip It AdWords Strategy. This strategy will work great for local businesses like dry cleaners, dentists, and oil change businesses. Here’s how it works.
Target Your Zip Code In AdWords
The strategy is two-pronged. First, you target the zip code your business is in in AdWords. Set up a campaign with your search keywords and set the location as your zip code. For a dentist office you would target keywords like “dentist,” “I need a dentist,” and “dentist in Dallas,” or whatever city you’re in. Then the dentist would set the location setting as the zip code his office is in. This way he is targeting people very close to the business.