Chris and I had an interesting conversation on episode 140 of the Paid Search Podcast last week. The discussion was about ad groups and keywords, and during the episode I shared my mindset on ad …
How To Think About Ad Groups In Google AdWords
If you are setting up your very first AdWords campaign, you may have a lot of questions about ad groups. What are they, why are they necessary, when should you break keywords into a new ad group, …
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Focusing More On Ad Group Structure
Check out these stats from Optmyzr's analysis on one of my accounts. Only 10% of keywords are leading to conversions, and only 14% of keywords have clicks. One bad habit I'm trying to get away …
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