So you’re advertising your business using Google AdWords and wondering how to improve your campaign. You worked hard to get your ads up and running, your campaign is going along, and the base work is done. But you worry every now and then (or all the time!) whether your ads are good enough.
You want them to be the best they can be, but you also don’t want to mess with the decent ads you already have running. What do you do? How can you improve your ad performance without interfering with the ads you already have running? To echo the old maxim, “Don’t fix what ain’t broke.” Or should you?
Ben Franklin once wrote,
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”
Believe it or not, Franklin’s wise words are integral to excellent AdWords management. Writing & testing new ads is extremely important for any healthy campaign. No ad is perfect, and neither is any campaign. Trying out new ideas is often the key to discovering your new best ad. Why settle for second best?
The good news is, testing new ads is fairly easy. It doesn’t take a lot of time. And you can even try out new ads without pausing your old ads, run them for a while, and see which ads run better.