I talk to lawyers every day. No, I’m not involved in hundreds of lawsuits or divorces or anything like that. The reason I talk to lawyers every day is because each and every day new lawyers are calling me to help them advertise their law firms and get more leads.
I run AdWords campaigns for many types of industries, but a major speciality of mine is working for lawyers. Early on in my AdWords management career I worked for a couple big law firms, I started getting word of mouth referrals, and next thing you know a few years later I’ve managed hundreds of law firm campaigns, millions of dollars in advertising budgets, and I’ve made a niche as “the law firm AdWords guy,” and I love it.
Many lawyers have told me how difficult the legal business is these days, as some say the supply of lawyers out there is somewhat large compared to the demand for legal services. And this has led to a very competitive operating environment for many law firms.
This competitive operating environment has made it very difficult to profitably run a law firm. Leads are drying up, and overhead is continuing to grow.
I’m a student of business, and I look at businesses as living, breathing organisms. And in the legal business, the main driver of stress is overhead. Overhead is like a gun at the head of the law firm’s business that could go off anytime and bring down the organization.
I know what it’s like. You’re sitting their looking the pencil on your desk (overhead!), your secretary (overhead!), your nice office (overhead!), the copy machine (overhead!), and that stupid piece of software your new office manager said you just have to have (overhead! Overhead! Overhead! Damn overhead!!!!). It’s stressful to be a lawyer these days.
But there is a way to overcome your overhead problems and actually make a profit and potentially build real wealth as a lawyer. The answer is not to cut and save $500 a month or something arbitrary on your overhead. The answer is to grow. The answer is to grow your law firm and case volume by living in a business world where every day you drown in a never-ending source of new leads. You wake up in the morning – new leads. You check your email after lunch – new leads. You talk with your office manager in the afternoon – new leads. The answer to profitably growing your law firm is to drown in a never-ending source of new leads. And in this article I set out to tell you how to do that.