So you’re interested in the world of Google Advertising. But questions crowd your mind. Will my ads show up on Google itself or on other websites? What types of ads would be most useful for my business? Should I use image ads or text ads?
Happily, the answers are very simple. And they are all related to one fundamental AdWords distinction: the difference between display and search advertising. The world of Google Advertising has just two continents: one continent is Display and the other is Search. Each continent has entirely different species of ads that look very different.
Display advertising are the lovely and friendly creatures that roam the continent. They are the image, animated, and text ads that you see on various websites across the internet. And they also are the video ads you see sometimes playing before or during content on YouTube.
So what is the purpose of the Display Network? Display ads generally reach people earlier in the sales funnel, before they are actually searching for that particular product or service. Thus, these ads are seeking to build awareness, create branding, and stay on the top of people’s minds.