I work with a lot of moving companies on their Google AdWords campaigns, and as it turns out, the moving business is very similar to the carpet cleaning business. I’ve been hired recently by some carpet cleaning clients to run their AdWords campaigns, and I’ve noticed that it’s basically the same business as the moving business. With both moving companies and carpet cleaning companies, the goal is to get leads, close the leads, show up to someone’s house or business, perform the service, and then get paid. I already showed my readers how to get moving leads, so this article will focus on the absolute best way to get carpet cleaning leads.
The Ideal Lead Generation Scenario
Before we dig into the nuts and bolts of how to get carpet cleaning leads, let’s first imagine the perfect scenario for getting leads if you own a carpet cleaning business.
If I owned a carpet cleaning business, the only thing on my mind would be how to get more leads, close those leads, and grow my business. The carpet cleaning is the easy part. Anybody with some equipment and know-how can do the actually carpet cleaning. That’s the easy part. That’s why you can pay employees $10/hour to do the actual carpet cleaning. The hard part is getting quality leads, making sales, and staying in business.
The perfect scenario for getting leads would be to get your carpet cleaning business in front of people who are looking for a carpet cleaner, at the exact moment that they’re looking. Getting your advertising in front of potential customers at the exact moment they are looking for a company like your’s would be the ideal scenario.
Well, I’ve got good news for you. The ideal scenario for getting carpet cleaning leads exists.
It’s called Google.
Google AdWords Is The Absolute Best Way To Get Leads
As of this writing, Google is worth $527,000,000,000. That’s 527 billion dollars. Why is Google worth hundreds of billions of dollars and the second most valuable company in the world? Because it works. Google advertising works.
Google’s advertising platform is called Google AdWords. Google AdWords allows you to run ads on keyword searches in Google. And there are a ton of carpet cleaning related searches on Google each month. Check out the following average monthly searches for these exact keywords:
|carpet cleaning las vegas||3,600|
|carpet cleaning houston||2,900|
|carpet cleaning dallas||1,300|
|carpet cleaning los angeles||1,000|
|carpet cleaning chicago||880|
|carpet cleaning miami||720|
|carpet cleaning okc||590|
|carpet cleaning nj||320|
It’s clear that people use Google when they want to find a carpet cleaning company. And this is great news for carpet cleaning companies because it allows you to make the perfect carpet cleaning marketing scenario mentioned above a reality.
Your job as a carpet cleaning company is to get your ads in front of people in your area at the exact moment when people are searching for a carpet cleaning company. A percentage of people doing those searches will click on your ad, a percentage of the people who click on the ad will end up calling your business and become a lead, and a percentage of the leads will become paying customers. It’s like a funnel.
1,000 Google Search > 100 Ad Clicks > 25 Phone Call Leads > 12 Paying Customers
Advertising on Google allows you to make that funnel a reality. Look at the below screen shot of a Google search for a carpet cleaner in Dallas. Someone searching “carpet cleaning dallas” is actively looking for a carpet cleaner, and as a Dallas carpet cleaning company, you have the opportunity to get your ad directly in front of someone searching for a business like your’s at the exact moment they’re looking. It doesn’t get any better than that. Google AdWords is the best way to get carpet cleaning leads.
How Google AdWords Works
The process outlined above, the perfect lead generation scenario provided by Google AdWords, is simple. But it’s not easy to implement. Many AdWords amateurs, and even marketing people who should know what they’re doing, waste a lot of money by not taking the time to understand how AdWords works before they start advertising on Google. I’ve written about what you should learn before your start using AdWords.
Google AdWords is a form of pay per click marketing. You only pay Google when someone clicks on your ad and goes to your website. Hence, per per click.
When you are setting up your Google AdWords campaign, make sure you set the location targeting to the city you do business in. Then you’ll pick out what keywords you want to target. Here’s a tutorial on keyword match types, which is a very important topic to understand. Then you’ll create your ads and launch your campaign.
Now, the above is a very basic overview of setting up and running an AdWords campaign, and there are tons of more details you need to know when setting up and running your ads, but I wanted to include the above basic overview so you can understand how Google AdWords works.
I strongly recommend working with an AdWords professional like myself to setup and manage your Google AdWords campaigns for you. It will save you time and a ton of money because a professional will be able to use your budget much more effectively then someone using AdWords for the first time. If you’re interested in hiring me to run your Google AdWords ads you can contact me here, and you can also find other AdWords professionals in the Google Partners program, which I’m a member in.
The Perfect Marketing Tool Exists
Google AdWords is the perfect marketing tool for your carpet cleaning business. It allows you to get your ads in front of people who are actively searching for the exact service you offer at the exact moment they’re searching. It doesn’t get any better than that.
And on top of that perfect scenario, you only have to pay when someone clicks on your ad and goes to your website. And these leads are direct leads so you’re able to get on the phone one and one with these leads and sell to them directly, as opposed to going through one of the lead selling companies who send you questionable leads where you have to compete with 5 other carpet cleaning companies. Google AdWords will send you direct leads, and direct leads are much more valuable then leads that come in from lead providers where you’re one of many companies who gets the lead.
Google AdWords is the absolute best solution for getting carpet cleaning leads. I strongly encourage you to try Google AdWords. When managed properly, Google AdWords can bring in tons of quality and profitable leads, and it can help your business grow sales and make more money.