Welcome the Rothman PPC resources page. We created this list to be a go-to resource for all the books, websites, and tools out there that can help you improve your Google AdWords performance and overall business skills. We hope you find this list useful.
Some of the following links are affiliate links, which means we will earn a small commission if you decide to make a purchase. The commission comes at no additional cost to you. We use and recommend all of the following resources and think they can be useful for pay per click efforts, and that’s why we curated this list. Please don’t buy anything you don’t find useful or think would help you.
Advanced Google AdWords by Brad Geddes
This is our go-to reference book on all things Google AdWords. It’s got a ton of information, and it’s great for people who are new to AdWords, as well as AdWords professionals who want to study up on a specific topic or refresh your knowledge about a part of AdWords. Can’t say enough good things about this book. It sits on every desk here at Rothman PPC.
Ultimate Guide to Google AdWords by Marshall, Rhodes, and Todd
Another great AdWords book. Highly recommend.
AdWords Help Center – The official AdWords help center is the number one resource for learning about Google AdWords and improving your skills. There is an abundant amount of information in their help center, it’s all free, and in our opinion it is the number one AdWords information resource.
AdWords YouTube Channel – Along with the help center mentioned above, AdWords also has a great YouTube channel, filled with tons of educational videos.
Paid Search Podcast – Jason is one half of the Paid Search Podcast, which is a weekly podcast about Google AdWords. You can listen to the show on all the major podcast platforms, and you can watch the episodes on YouTube.
Rothman PPC YouTube Channel – We have lots of informative videos on our YouTube channel about marketing and AdWords.
Official AdWords Blog – AdWords comes out with a lot of great content on their official blog, and it’s a great way to stay up to date with the most recent AdWords updates and changes.
Search Engine Land – This is a news website covering the search engine marketing industry. It’s a great way to keep up with news in our industry.
Instapage – Often times a business website will serve as a great place to take AdWords traffic to, but sometimes the website isn’t a good option because it’s not a good site, or editing the site to put in tracking code and other changes can be difficult. And this is where landing page softwares come in. Landing pages, when done correctly, are a great solution for an AdWords advertiser because they are completely customizable, and they can help you with your lead tracking and split testing efforts. Landing page softwares, like Instapage, make custom landing pages a reality, even if you don’t have web design skills. Our go-to landing page recommendation, and the tool we use and are very happy with, is Instapage.
Google’s Website Call Conversions – Google offers free call tracking solutions inside of AdWords. For call only ads and call extensions, you can easily turn on the conversion tracking feature. And on website calls you can use this Google website call conversion tracking that the we link out to. This free website call tracking code will allow you to know whether calls were answered or missed, how long the calls lasted, and what keywords and ads lead to the converting calls (calls that last longer than an amount of time you specify).
CallRail – With CallRail, you can do everything that Google’s free website call conversion tracking does, but you can also see the caller name, the caller phone number, and access a recording of the call. CallRail is our go-to call tracking software when we need a paid, third-party solution beyond the free website call tracking from Google.
Ultimate Guide to Link Building by Eric Ward and Garrett French
On a lazy Sunday many years ago, in a Barnes & Noble in Denver, I stumbled into this book, spotting it on the shelf. This book is where I learned about SEO and link-building, and I couldn’t have been luckier to have this book and its authors be the foundation for where I started learning about SEO and link building. I strongly recommend this book to all business owners interested in SEO.
Eric Ward’s Website – Eric Ward passed away in 2017, but his legacy and content lives on at his website. There are hundreds of articles, and his stuff is the best content out there about long-term, sustainable link building and SEO. I really recommend all business owners interested in link building and SEO read through all his articles.
Search Engine Optimization Starter Guide – Google’s official starter guide to SEO.
Moz Local – This tool can help you manage and optimize are your local online listings. We’ve recommended this to many moving companies and other local businesses we work with.
99designs – If you’re looking for a professional graphic designer to help you with display ads, logos, social media images, or images for your website, you can’t go wrong with 99designs.
Canva – This is a great tool for making blog article artwork, social media images, YouTube thumbnails, and all that kind of fun marketing stuff.
Buzzsprout – Being half of the Paid Search Podcast has helped Rothman PPC grow our business, and we think every small business out there should have a company podcast. Buzzsprout is the podcast hosting tool that the Paid Search Podcast uses, and it’s an affordable, effective, and easy way to manage your podcast hosting needs. We strongly recommend this podcast hosting tool for all small businesses out there who are starting a company podcast.
In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy
We try and learn as much as we can about Google. We believe that learning as much as you can about Google and doing your best to understand Google can help you improve your AdWords campaigns. This book is a great read on the history and rise of Google. We recommend this book to any AdWords advertiser that wants to better understand AdWords and Google and improve their AdWords performance.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
Starting a new business and setting up a new job for yourself is not that difficult. Millions of people do it every year. The truly hard part is going from a self-employed “business” that is basically just a job, to an actual real business with systems, processes, goals and employees and getting to the point where the business can run itself without the business owner having to do everything and be there eighty hours a week. Every business owner out there can benefit from this book. We strongly recommend it for anyone who has a business or is wanting to start one.