Max Conversions

Be Very Careful With Your Bidding Strategy Changes

February 13, 2026 By Jason Rothman Leave a Comment

I got a call this morning from a business owner who is going to become a new client of mine. They were worried about their Google Ads account because all of a sudden it just stopped working. This …

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Never Forget That Max Conversion Bidding Is Only As Good As The Data You Feed It

January 30, 2026 By Jason Rothman Leave a Comment

If you’re running a service business and using Google Ads to generate leads, you’ve probably heard that "Maximize Conversions" or "Target CPA" (tCPA) is the way to go. And for the most part, it is. …

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