Google Ads Consultant
Advertisers are obsessed with quality score. And with good reason. A higher quality score leads to bigger profits. The higher your quality score, the less you have to pay to get your ad shown …
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Truck accident leads are as valuable as it gets when it comes to personal injury lead generation from Google Ads. Dog bites and slip and falls keep the lights on, car accidents are nice, but it is …
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I've been thinking a lot lately about performance advertising. This is in contrast to brand advertising. When I think about brand advertising I think of television ads, radio ads, and print ads. You …
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They call me the Google Ads Janitor. I'm always cleaning up messes inside of new clients' Google Ads accounts. One of the most common messes that I clean up is the Agency Tornado. The Agency Tornado …
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Getting new cases from Google Ads for attorneys is among the easiest things in the world for me at this point. I'm so dialed in and laser-focused on this space that I can generate cases in my sleep. …
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When I walk down the street, people routinely push me into walls and start yelling at me, desperate for my secret to business success. Although quite rude, these people mean well and I can’t blame …
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One of the most common questions we get from business owners and marketing managers is this: “Does Google Ads work?” And of course, obviously, the answer is yes. It’s such a decisive thing (it works!) …
Smart PPC law firm advertisers never say the word “today.” Why? Because when you’re running a PPC campaign that is set up correctly, one day’s results do not matter, do not mean anything, and a focus …
Life is full of paradoxes. In my world, the small business world, one of the most common paradoxes I see is that the best small businesses have the worst marketing. In my day-to-day life, I’m …
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I am in love with a word. The word is “simple.” I love when things are simple. The operating manual for my life is four words; as simple as possible. And Google just made the keyword match types more …
Continue Reading about Google’s New Phrase Match Update – Why I’m Not Worried →
