I grew up with a lot of baby boomers. If there’s one thing to know about baby boomers, it’s that they love their music. At every holiday gathering, my beloved baby boomers would congregate in the …
Personal Injury Attorneys Should Take Advantage of Local Service Ads on Google
Personal injury attorneys who don't take advantage of Local Service Ads (LSA) on Google are missing out. If you like your Google Ads results and you want more leads from Google search, LSA is the …
How To Optimize For Quality Score Using The Jessica Approach
Advertisers are obsessed with quality score. And with good reason. A higher quality score leads to bigger profits. The higher your quality score, the less you have to pay to get your ad shown …
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Treat Your Truck Accident Leads Like Gold
Truck accident leads are as valuable as it gets when it comes to personal injury lead generation from Google Ads. Dog bites and slip and falls keep the lights on, car accidents are nice, but it is …
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Performance Advertising On Google Ads
I've been thinking a lot lately about performance advertising. This is in contrast to brand advertising. When I think about brand advertising I think of television ads, radio ads, and print ads. You …
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The Right Way To Hire A Google Ads Agency
They call me the Google Ads Janitor. I'm always cleaning up messes inside of new clients' Google Ads accounts. One of the most common messes that I clean up is the Agency Tornado. The Agency Tornado …
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Three Factors Drive Attorney Google Ads Success
Getting new cases from Google Ads for attorneys is among the easiest things in the world for me at this point. I'm so dialed in and laser-focused on this space that I can generate cases in my sleep. …
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The Easy Secret To Elite Google Ads Success
When I walk down the street, people routinely push me into walls and start yelling at me, desperate for my secret to business success. Although quite rude, these people mean well and I can’t blame …
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Yes, Google Ads Works (Obviously!)
One of the most common questions we get from business owners and marketing managers is this: “Does Google Ads work?” And of course, obviously, the answer is yes. It’s such a decisive thing (it works!) …
The One Word Attorneys Should Never Say When Talking About Their PPC Campaign
Smart PPC law firm advertisers never say the word “today.” Why? Because when you’re running a PPC campaign that is set up correctly, one day’s results do not matter, do not mean anything, and a focus …