Google Ads Consultant
Another month is in the books for the personal injury Google Ads program at Rothman PPC. May was not my favorite month. The system-wide cost per case was $6,444, and our goal is $5,000. So we …
Continue Reading about MVA Leads May 2026 Update: $6,444 Cost Per Case From Google Ads →
A good Google Ads campaign for a local business should feel consistent. Not perfect. Not magical. Not “every single day is amazing and the phone never stops ringing.” That’s not real life. But over …
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One question that comes up a lot in Google Ads accounts is when something deserves its own campaign. Sometimes the answer is obvious. If you have a new location, that usually deserves its own …
Continue Reading about When An Injury Practice Area Needs Its Own Google Ads Campaign →
I recently ran a landing page experiment for a long-time Google Ads client in the real estate industry, and I think the results are worth talking about. This was not one of those situations where we …
Continue Reading about Google Ads Landing Page Experiment Increased Conversions 21.9% →
A lot of agencies have a hole in their arsenal when it comes to Google Ads. They might be great at social media, branding, websites, creative, traditional media, television ads, print ads, strategy, …
Continue Reading about The Secret To Good White Label PPC: Clear Goals, Clean Tracking, And Trust →
Another month is in the books for the personal injury Google Ads program at Rothman PPC. April was a very normal, consistent, solid month. And in the personal injury world, normal and consistent is …
Continue Reading about MVA Leads April 2026 Update: $4,786 Cost Per Case From Google Ads →
I recently started working again with a therapist office, and it got me thinking about therapy practices and Google Ads. I’ve worked with a number of therapist offices over the years, and I’ve seen …
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I recently started managing Google Ads campaigns for an employment lawyer on the east coast. My new campaigns started off with manual bids, they were getting conversions from good search terms, and …
Continue Reading about Max Conversion Bidding Experiment Goes Well For Employment Lawyer →
I just took over a $20,000/month Google Ads account for a client that had hired me in the past, moved to a big agency that had gotten in his ear, and now he's back with me. He reached out because …
Continue Reading about How A Big Google Ads Advertiser Ended Up Back With Me →
Most injury attorneys that I meet don’t get it. They don’t realize the large amount of cases that they can generate from Google Ads every month. And the product is only getting better. It used to be …
Continue Reading about 355 MVA Leads Last Month From Google Ads →
