I swear to you I’ll never forget the customer. I wake up every day to serve my customers, and I go to bed paranoid and worried that I didn’t serve the customer as good as I could have that day. And that’s not a joke, it’s not something I say to sound good, and I don’t care if it sounds cliche. Every day, all day, all I do is think about my customers and how I can better serve them. That’s all I do, and focusing on the customer has taken me from the bottom to the top. NOT THAT LONG AGO I was a scrub sitting passenger side in my best friend’s ride, broke, and making no money. I was a loser. Seriously, not that long ago I worked as a grown man at CVS making a paltry $10 an hour. But man, back then I was a fighter. I knew that the $10/hour life wasn’t for me, and I made it my business to figure out business and figure out how to become successful. And I figured it out.
What I figured out then, and what it still tattooed on my soul today, is that succeeding in business is 100% about serving the customer. It is all about serving the customer. To have success in business means to make a profit. To make a profit means to have more sales than expenses. And to make sales means getting other human beings to voluntarily give you some of their money. And the only way you accomplish that monumental feat is by serving the customer, giving them what they want, and making their life better. That’s the way every single business works. You have to convince other people to voluntarily give you their money. And you can only accomplish that feat, consistently and over the long term, if you live to serve the customer.
I believe I’ve made it. I’ve accomplished my goal of creating a business/career where I get to work for myself and control my time, income, and life. And the only reason why I made it to where I am today is because I focus on serving the customer. SERVING THE CUSTOMER is the only thing I think about all day, every day.
If you want to succeed in business, focus on serving the customer and never forget it. I swear I never will.
