Personal injury attorneys who don’t take advantage of Local Service Ads (LSA) on Google are missing out. If you like your Google Ads results and you want more leads from Google search, LSA is the answer for your law firm.
LSA is an advertising program from Google that will show a listing for your law firm when people search for the kind of law you practice. You can on the following image that when LSA listings show, they show at the very top of the search page results.
Google Ads search ads also shows ads on the search results page when people search for a personal injury attorney, but the main difference between Google Ads and LSA is how you pay Google.
With Google search ads you pay per click (when people click on your ad and go to your website). And with LSA you pay Google when you get leads, you pay per lead, which is when someone calls or messages your law firm through the LSA listing.
Should personal injury attorney run ads on Google Ads or LSA?
The answer is both. Both advertising platforms can be extremely profitable for accident attorneys and can provide leads at a fraction of the revenue they end up bringing in. I run both Google Ads and LSA ads for PI attorneys, and my advice is to always run both, use them to compliment each other, and let the return on ad spend metrics and the market share metrics determine how much budget goes into each platform.
The logic behind running both Google Ads and LSA ads comes down to the fact that both platforms produce the same kind and the same quality of lead. Both platforms produce leads who are people who went to Google, searched in terms like car accident lawyer, and are looking for a personal injury attorney. Both platforms produce the highest quality leads because both platforms get their leads from people doing Google searches. Search users are the best of the best when it comes to leads, and both Google Ads and LSA produce leads from search users.
LSA is a very interesting advertising platform.
There are many things to know about LSA, and we will be covering those particulars on upcoming blog posts, but for now, the main message that PI attorneys need to hear today is that if you’re not running ads on LSA, you are missing out and costing yourself access to amazing car accident cases that could bring in lots of revenue for your law firm.
It’s all just a numbers game. Every day in every major city, hundreds of people are going to Google to look for a personal injury attorney to help them with a car wreck, a truck accident, a slip and fall, a dog bite etc. And every day these search users are connecting with attorneys through both Google Ads and Local Service Ads. Both platforms give you a chance to connect with these accident victims, and when run properly, both can be very profitable.
LSA should be a serious component of every personal injury law firm’s marketing strategy, and the best time to start is today. Get on LSA with a budget that you’re comfortable with, start generating more leads from search, and experience the power of the LSA platform today.