Here is some interesting search news from this week. Enjoy!
1. Google comes out with Quality Score history column
https://adwords.googleblog.com/2017/05/gain-deeper-insights-with-improved.html
2. Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know
http://searchengineland.com/adwords-ad-rank-changes-bid-query-meaning-275000
3. Paid Search Podcast is back this week with a Water Cooler episode. We talk recent enhanced cost per click bidding changes, share a new keyword tool we found, and we also talk about some real life stuff.
http://paidsearchpodcast.com/psp-055-water-cooler-2/
4. Usability and Quality, Not Gimmicks, are Key to SEO Success
This is a really good, easily digestable summary of how SEO works and what it takes to move up the rankings and get more traffic.
http://www.randallreilly.com/seo-keys-usability-quality-equal-success/
