Google Ads Consultant
I recently started managing Google Ads campaigns for an employment lawyer on the east coast. My new campaigns started off with manual bids, they were getting conversions from good search terms, and …
Continue Reading about Max Conversion Bidding Experiment Goes Well For Employment Lawyer →
At the end of October I ran some automated bidding tests on a large Google Ads account. This account is big, so there's plenty of data to work with, and I specifically tested the Target CPA bidding …
Continue Reading about Two New Reasons To Test Target CPA Bidding In Google Ads →
Tonight I got a gift that, for me, is very hard to get. The gift I got was true relaxation and the feeling of inner-peace. The stress faded away, I shadow-boxed in my underwear for an hour listening …
Once I get a Google Ads campaign running smoothly and producing profits, it's like a never-ending train ride down a perfect set of tracks. Our momentum carries us, it's a smooth ride, and we even …
Continue Reading about Rising Cost Per Click But I Didn’t Change My Bids →
One of the biggest mistakes I see advertisers make in Google AdWords is giving up on a set of keywords before they should. AdWords is not about giving up all the time, it's about looking at results …
