Have you heard of call-only AdWords ads? They are so cool! Call-only ads are a way to advertise on mobile Google searches with mobile ads that have a phone number at the top of the ad instead of the traditional ad headline text. The only option the search user has when they want to click on your call-only ad is to click on the phone number and call your business directly from the mobile ad. They don’t have the option of going to your website.
Call-only ads are great for small businesses that are in need of more leads and want to get the phone ringing. Lawyers, movers, dentists, doctors, roofers, plumbers, CPAs… all of those types of businesses can benefit greatly from the call-only ads. But in my experience many advertisers aren’t using call-only ads yet.
The below image is from Google’s article on call-only ads, and it shows you how the traditional ad headline text is replaced with a phone number that a search user can click on to call the business directly from the ad.