If you’ve been around Rothman PPC for very long, you’ve undoubtedly heard us harp on the importance of search terms and adding negative keywords. But if all you’ve ever seen are bad search term reports, perhaps you’ve never had a chance to see what a good search terms report could actually look like. What is the potential here?
Well, now is your chance to check out the potential. Here are two days worth of search terms of an actual moving company account that came to us, before we overhauled the account. Zip codes, city names and competitor names have been changed to protect the innocent, but besides that, these reflect real search terms & representative quality ratios from our actual search term reports. Green means a good search term, red means a bad search term, and yellow means it could be a good search term depending on the services the moving company offers.