As I’ve written about before, moving companies live and die based on their ability to get a constant source of quality moving leads coming in so they can book jobs and make a profit and survive as a company. And one of the absolute best ways for moving companies to get a constant flow of moving leads coming in is to run a successful Google AdWords campaign for their company.
Google AdWords is hands down the best form of marketing for moving companies. When people need a mover, they go to Google. So as a moving company, your job is to get in front of potential customers when they are searching for a moving company to hire on Google. And Google AdWords allows you to do that.
I manage over a dozen AdWords campaigns for movers across the country, and every day I see moving companies get great leads and book jobs from their Google AdWords campaigns. Over the last five years, I’ve managed hundreds of thousands of dollars of moving companies’ AdWords budget, and I’ve helped those companies get leads, book jobs, and make money. Here are 10 tips I’ve learned that can help moving companies have success on AdWords.