Fairness reigns in pay per click (PPC) advertising: you never pay Google to run your ads unless someone actually clicks on one and visits your website (or clicks on a phone number in the ad and calls your business directly from the ad). We no longer live in the Stone Age of advertising where you have to pay up front for your print, television, or radio ads, regardless of how many people respond. They click, you pay – then and only then. Pretty sweet deal, right?
The secret most people don’t know, is that in AdWords, it gets ever better. You can actually see what people typed into Google when they saw and clicked on your ads. That’s right. AdWords grants you the power to access the exact terms people searched when they saw and clicked on your ad.
LET ME REPEAT AGAIN – GOOGLE SHOWS YOU WHAT PEOPLE ACTUALLY TYPED INTO GOOGLE WHEN THEY SAW AND CLICKED ON YOUR ADWORDS AD!!!
This data and the insights that come from it are huge assets to you. Why?
One word: Relevance. And in the world of PPC advertising, relevance is key. [Read more…]