Google Ads Consultant
Sometimes the day's results on PPC suck, until they don't. Today one of my personal injury clients was having a rough day. We were spending money (lots of money) on Google Ads, getting clicks from the …
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When I look up the word beautiful in my dictionary, it just says "see simple." My affinity for simplicity is beyond verbalizing, so I'll leave it there, just know that I love to make things as simple …
Continue Reading about There Are Three Types Of Keywords In Google Ads And Their Colors →
Chris and I had an interesting conversation on episode 140 of the Paid Search Podcast last week. The discussion was about ad groups and keywords, and during the episode I shared my mindset on ad …
If you’re a typical moving company, you are thrilled to receive big moving jobs. Your business thrives on long distance movers, large homes, big offices, etc. With these types of moves, you gain more …
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Today we had a long call with an accident lawyer client of ours. Their intake specialist had put together a spreadsheet that listed out all the AdWords leads they had received over the last few …
Continue Reading about A Soft Skill The Biggest AdWords Winners Have →
Check out these stats from Optmyzr's analysis on one of my accounts. Only 10% of keywords are leading to conversions, and only 14% of keywords have clicks. One bad habit I'm trying to get away …
Continue Reading about Focusing More On Ad Group Structure →
