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A Soft Skill The Biggest AdWords Winners Have
Today we had a long call with an accident lawyer client of ours. Their intake specialist had put together a spreadsheet that listed out all the AdWords leads they had received over the last few …
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Focusing More On Ad Group Structure
Check out these stats from Optmyzr's analysis on one of my accounts. Only 10% of keywords are leading to conversions, and only 14% of keywords have clicks. One bad habit I'm trying to get away …
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How to Generate Quality Keywords For Your AdWords Campaign
So you’re considering launching your first AdWords campaign, or you are perhaps just getting started with AdWords. How do you come up with quality keywords for your search campaigns? Let’s start …
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Nixing Ambiguity: How To Implement Crystal-Clear Traffic Filtering
If you’ve been around AdWords for a while, you are probably familiar with the concept of adding negative keywords - the power you have to optimize your keyword targeting based on eliminating bad …
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Target It or Block It, Rothman PPC’s Approach to Keywords
Our approach to keywords here at Rothman PPC has created some incredible results for our clients. This strategy is one of our big secrets to success with AdWords. So we decided it deserves an article …
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