Pimpin’ ain’t easy. And neither is freelancing. People with full-time jobs are often unhappy. I was one of those people. I hated being told what to do. I hated having to be around people I …
10 Tips For Making A Great AdWords Campaign
A lot goes into making a great AdWords campaign. There is a lot to do on the setup side, and there is also a lot to do for the ongoing management of an AdWords campaign. In this article I'll share …
Continue Reading about 10 Tips For Making A Great AdWords Campaign →
Anyone Can Make Custom Landing Pages Now
I was flattered and offended at the same time. There I was on my big day in November of 2014. I was in my boss' office telling, him that I was quitting to go run my PPC business full time. I was a …
Continue Reading about Anyone Can Make Custom Landing Pages Now →
The Zip It And Clip It AdWords Strategy
There are so many cool ways to use Google AdWords to help grow your local business. Every day I try and come up with new ideas on how to use AdWords to help my local business clients. This week I …
Continue Reading about The Zip It And Clip It AdWords Strategy →
5 Ways For A Local Business To Create A Moat
I think a lot about business. What makes a business bad? What makes a business great? Why do some businesses fail while others are so good that they can be run by a cheese puff and still thrive? This …
Continue Reading about 5 Ways For A Local Business To Create A Moat →
AdWords Keyword Match Types Explained
I see many AdWords accounts that are set up by business owners who are new to AdWords. People are constantly hiring me to dig into their new AdWords accounts and optimize them. And without fail, one …
Continue Reading about AdWords Keyword Match Types Explained →
Taking Stock, 2014
Headed for city lights Climbed the ladder up to fortune and fame I worked my fingers to the bone Made myself a name Funny I seemed to find That no matter how the years unwind Still I reminisce …
My Simple And Effective AdWords Setup Checklist
I’m a huge believer in checklists. I have always been a checklist/to-do list guy, but it wasn’t until I read The Checklist Manifesto by Atul Gawande that I started to apply checklists to my business …
Continue Reading about My Simple And Effective AdWords Setup Checklist →
10 AdWords Facts Every Local Business Owner Should Know
You could call me a Google AdWords evangelist. I've seen the light, and I get it. I get why AdWords has helped Google become a $369 billion company. AdWords, when done correctly, really works. …
Continue Reading about 10 AdWords Facts Every Local Business Owner Should Know →
A Common But Horrible AdWords Strategy
I’m down here in the trenches of internet marketing. I’m working with real businesses who are real new to AdWords. And over the past year I’ve seen a very common and also very poor AdWords strategy …
Continue Reading about A Common But Horrible AdWords Strategy →