Smart PPC law firm advertisers never say the word “today.” Why? Because when you’re running a PPC campaign that is set up correctly, one day’s results do not matter, do not mean anything, and a focus …
Focus On Search User Intent To Get Personal Injury Clients From Google Ads
Sometimes the day's results on PPC suck, until they don't. Today one of my personal injury clients was having a rough day. We were spending money (lots of money) on Google Ads, getting clicks from the …
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YouTube Ads Help Personal Injury Attorneys Efficiently Build A Brand
Pass me a Kleenex. I'll take a Coke. When I hear those two sayings I see one thing in my mind's eye, bank account statements with so much money on them I don't know what to do with it all. Those …
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PPC Should Never Fail For Attorneys
PPC should always work for attorneys. By PPC I'm referring to search engine ads on Google and Bing, and after managing hundreds of campaigns for attorneys across the country, I'm telling you, no …
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Your Ad Versus The Other Guy’s
Why your ad? That's the question attorneys need to ask themselves. More fully, why would a search user click on my ad instead of the other guy's? If you don't have an answer to that question, then …
The 2 Crucial Parts To Attorney PPC Ads
It only takes two things to make an attorney PPC ad work. Master these two concepts and the search users will be putty in your hands. But your hands will be so full of cold, hard cash that they're …
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