One of the reasons why Google AdWords is hands down the best form of marketing for small business is because Google is constantly innovating and adding new features to AdWords. These innovations help …
10 Tips For Writing Effective AdWords Ad Copy
When it comes down to it, writing good ads can be one of the most nerve-wracking tasks for a successful Google Adwords campaign. And the fear is well-founded. Why? Even if every other element of your …
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The Difference Between Search Terms and Keywords in Google AdWords – and Why It Matters
Fairness reigns in pay per click (PPC) advertising: you never pay Google to run your ads unless someone actually clicks on one and visits your website (or clicks on a phone number in the ad and calls …
10 Powerful AdWords Tips For Moving Companies
As I've written about before, moving companies live and die based on their ability to get a constant source of quality moving leads coming in so they can book jobs and make a profit and survive as a …
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Have You Heard Of Call-Only AdWords Ads?
Have you heard of call-only AdWords ads? They are so cool! Call-only ads are a way to advertise on mobile Google searches with mobile ads that have a phone number at the top of the ad instead of the …
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The Best Way To Get Personal Injury Leads
In my work as a Google Partner and AdWords consultant I work with a lot of clients whose business models depend on getting a steady supply of leads for new business. In fact, most of my AdWords …
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