Today I was in a meeting with a local business owner. This was real, American business. It was our country at it’s finest.
We are a country of reinvention, and this business owner is in a second career.
We are a country of hard workers, and this business owner is working around the clock.
We are a country of grit, and this business owner is gritty. They’re running a statewide business from a little apartment.
I love it.
A lot of first time AdWords users end up disappointed by their AdWords performance, not knowing that they could be doing much better.
This file is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported license. Author: Pumbaa80
The Problem
But this business owner has a problem. She has the AdWords blues. She has been spending $6,000 a month on AdWords and says that it’s not working, and that it’s not bringing in enough business to justify the $6,000 monthly budget.
Hogwash I say. Hogwash.
Google didn’t become a $389 billion business by not working. When you have a solid company that provides a product or service that people are searching Google for, then Google AdWords works.
The Solution
Enter the hero. Yours truly.
This business owner has a great business, people are searching Google for the product she sells, and she’s spending $6,000 a month. I have a hunch that Google is working just fine. We just need to improve the AdWords account and implement conversion tracking.
The problem is that this client is not doing any kind of tracking on the company’s Google AdWords spend. So right now there’s no way to tell which new business comes from the Google ads. And another issue is that the AdWords account needs an overhaul by a professional like myself.
Once I get in there, optimize the account, and set up conversion tracking this AdWords campaign is going to turnaround and become a wonderful marketing asset for this business.
The key takeaway here is that Google AdWords works. You just have to know how to use it. And part of using Google AdWords correctly is making sure that you are tracking conversions.
After our discussion this morning the business owner asked me to quickly make up a proposal and send it to her. I said I would send it to her tomorrow.
She said “tomorrow’s Saturday, good. I’ve been working weekends all the time running this business.”
I said, “me too.”
We both smiled.
Welcome to America.