Fairness reigns in pay per click (PPC) advertising: you never pay Google to run your ads unless someone actually clicks on one and visits your website (or clicks on a phone number in the ad and calls …
Shot Gun, Sniper, Jump Shot Approach To AdWords
I take a very simple, but effective approach when I start a new AdWords campaign for a client. I call it the Shot Gun, Sniper, Jump Shot Approach To AdWords. The goal of this AdWords strategy is to …
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