Just Another Manic Monday
Mondays are the biggest day of the week for most industries on Google AdWords, and the personal injury space is no different. On Sundays I read about Warren Buffett, I watch Sopranos episodes for the zillionth time, and I cook a nice dinner. But most of all on Sundays, I’m resting up and getting my mind right for the war-room mentality that defines my Mondays.
Yesterday, at about 11am, I get a message in from one of my bigger clients. Dude, where the hell is the traffic? Where are our cases? Initial angered by the stupid, inaccurate message, I pause the Blink 182 blasting in the background, I get up and walk around, and I calm down and think to myself relax bro, this is why they pay you the big bucks.
I messaged back my client and reassured him that we were right on track for 11am in the morning and that it was going to be a big day. Wow, I did not know how right I was going to be.
By the end of the day this client had spent the most I have ever seen one client spend in one day on Google AdWords, and it brought in results. This personal injury lawyer firm got 26 new clients by the end of the day. We’re not talking leads or prospects, we’re talking 26 signed up new clients that will produce fee revenue for the firm. Most were car accident victims, with some workers comp and slip and fall cases mixed in.
I was pleasantly surprised with how big a day it ended up being, but I was not shocked.
Nothing with AdWords shocks me anymore.
Not Delusion Thinking, But Truly Positive, Open Thinking
Nothing shocks me anymore because every day I do my best to keep an open mind about how good positive results can potentially be. I balance my positivity and openness with an extreme dose of cynicism, but I truly am a radically open and positive thinker.
I practice this positive and open thinking in AdWords, and also in investing and business. For example, in investing, the common mindset is that even single digit returns are tough and that “no one beats the market.” Okay okay say what you will everyone, I’m going to go do my thing and see how high I can compound money each year and I’m not going to be limited by your negative attitudes.
And the same thing goes with Google AdWords. There’s a lot of negativity when business people discuss AdWords:
The cost per click is so high.
The market is so competitive.
People don’t look at ads.
Blah, blah, blah. On and on people will go about how hard it is to get results, and how even when you get results they’re not that good.
Again, to this I say, thanks for the input, I’m going to go do my thing and not put a ceiling on how great my results can be.
And it’s that open to anything, positive mindset that allowed me to see and then fully implement the strategies that have one of my lawyers getting a stratospheric amount of car accident cases from Google AdWords.
This isn’t about being delusional. It’s about not taking everything people commonly agree on as gospel. If people commonly say injury lawyers can only spend $X on Google AdWords each day, I don’t believe them just because they said it. If people think the conversion rate can’t be 50%, I don’t believe them. If people think you can only get a handful of cases each day from AdWords, I don’t believe them.
I just won’t believe people in my respective fields (investing and AdWords) until I go and experience things for myself. I’m going to keep a sharp, open mind, and I’m going to accept that extremely positive, monster results could be a possibility. I’m not going to rule out monster results until I fail to achieve them.
What will tomorrow bring?
In my world, tomorrow could bring anything. I could lose all my clients and be jobless, or I could get the best results I’ve ever had and blow everything I thought was possible out of the water.
Now I’m going to go do my daily practice, listen to The Bangles, and write down five things I’m grateful for.
Number one on my gratitude list tonight? Tomorrow.
