Headed for city lights Climbed the ladder up to fortune and fame I worked my fingers to the bone Made myself a name Funny I seemed to find That no matter how the years unwind Still I reminisce …
My Simple And Effective AdWords Setup Checklist
I’m a huge believer in checklists. I have always been a checklist/to-do list guy, but it wasn’t until I read The Checklist Manifesto by Atul Gawande that I started to apply checklists to my business …
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10 AdWords Facts Every Local Business Owner Should Know
You could call me a Google AdWords evangelist. I've seen the light, and I get it. I get why AdWords has helped Google become a $369 billion company. AdWords, when done correctly, really works. …
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A Common But Horrible AdWords Strategy
I’m down here in the trenches of internet marketing. I’m working with real businesses who are real new to AdWords. And over the past year I’ve seen a very common and also very poor AdWords strategy …
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Shot Gun, Sniper, Jump Shot Approach To AdWords
I take a very simple, but effective approach when I start a new AdWords campaign for a client. I call it the Shot Gun, Sniper, Jump Shot Approach To AdWords. The goal of this AdWords strategy is to …
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Do You Have A Lonely Business?
I was lonely. Here I was. 23. Healthy. Good looking. Gambling day and night. And gambling profitably. Things should have been great. But I was lonely. I needed to meet women. So what did I do? I …
The Two Types of People in Business
In my experience there are two types of people in business. 1) Those who do what they say they are going to do, and 2) Those that don’t do what they say they are going to do. To me, that is the …
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Do You Have The AdWords Blues?
Today I was in a meeting with a local business owner. This was real, American business. It was our country at it’s finest. We are a country of reinvention, and this business owner is in a second …
Open For Business
Last Friday, on July 4th, I did the most American thing I know how to do – I worked. As president Coolidge said, “The business of America is business.” The entrepreneurial journey of starting and …