One of the reasons why Google AdWords is hands down the best form of marketing for small business is because Google is constantly innovating and adding new features to AdWords. These innovations help …
The Best Source Of New Business Is The Work On Your Desk
I have a learning habit that has served me well over my business career and life. When smart people talk, I listen and do what they say. Believe it or not, that simple monkey see what smart person …
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10 Tips For Writing Effective AdWords Ad Copy
When it comes down to it, writing good ads can be one of the most nerve-wracking tasks for a successful Google Adwords campaign. And the fear is well-founded. Why? Even if every other element of your …
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Thoughts On Podcasting 24 Episodes In
Today was one of those beautiful, quiet, stormy days in central Oklahoma. There is chaos all around the world, but here in my little corner of Oklahoma our biggest worry was whether or not it would …
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The Difference Between Search Terms and Keywords in Google AdWords – and Why It Matters
Fairness reigns in pay per click (PPC) advertising: you never pay Google to run your ads unless someone actually clicks on one and visits your website (or clicks on a phone number in the ad and calls …
10 Powerful AdWords Tips For Moving Companies
As I've written about before, moving companies live and die based on their ability to get a constant source of quality moving leads coming in so they can book jobs and make a profit and survive as a …
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100 Moving Company Marketing Tips
I work with a lot of local moving companies through my AdWords management services. I have moving company clients across North America, and I've learned a lot about the moving business over the last …
Have You Heard Of Call-Only AdWords Ads?
Have you heard of call-only AdWords ads? They are so cool! Call-only ads are a way to advertise on mobile Google searches with mobile ads that have a phone number at the top of the ad instead of the …
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The Three Types of Moving Companies
I work with a lot of moving companies throughout North America. I manage tens of thousands of dollars of my moving company clients’ AdWords budgets each month, and I help them get leads and make the …
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How To Start A Podcast – Simple Guide
I recently started The Paid Search Podcast with my friend Chris. And after deciding to start the podcast, we actually had to figure out how to start the podcast and get it up and running. If you …
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