Last Friday, on July 4th, I did the most American thing I know how to do – I worked. As president Coolidge said, “The business of America is business.” The entrepreneurial journey of starting and running a successful business is a large part of the American Dream for me, so I was happy to spend my holiday making the finishing touches on my website, setting up my accounting books, and launching my new business, Rothman PPC.
What is Rothman PPC?
Rothman PPC is a one-man AdWords management and consulting shop. I wear every hat at Rothman PPC. I’m the president, the account manager, the salesman, and the accountant. And I love it that way! I know every nook and cranny of my business, and everything is run the way that I want it to be run. There’s no fat around here! Democracy works well for governing a county, but a dictatorship is what is needed to run a successful business.
I founded Rothman PPC to help fill a need. In my old job I noticed that a lot of clients were struggling with their AdWords campaigns. Clients were running far from optimized campaigns, unprofitable campaigns, or making the worst marketing mistake of all – not running an AdWords campaign! Google AdWords is such a wonderful marketing tool that I believe every business with a website should at least give it a shot.
So here I am. I’ve done my homework, attained an expert-level knowledge of Google AdWords, and now I’m ready to help clients setup and manage their Google AdWords campaigns.
It’s not going to be easy. In fact, it’s going to be really, really difficult. But I’m going to make this business profitable from the first month on and grow Rothman PPC into a thriving business that helps my clients grow their own businesses.
Why the blog?
I started this blog for a few reasons. The main reason is to attract new business, of course! Writing and putting out useful content is a great way for any business to promote itself and attract new customers. So a large portion of this blog is going to be about Google AdWords and how to make the most of this wonderful marketing tool.
But I also started this blog for more personal reasons. I believe that putting your thoughts down on paper, and the self-reflection that this activity forces, is a wonderful way to achieve self-improvement and improvement for a business. Reflecting here about my business is going to make me a better businessman and make Rothman PPC a stronger company. And I also love business! I love reading about businesses and studying business history. This blog is going to also serve as a creative outlet for my thoughts on my business, and business in general.
I hope you enjoy the Rothman PPC blog and get a lot out of it. Whether you come here for the AdWords information, the business articles, or both, I hope you enjoy the blog and find the articles useful and entertaining.