If you’ve ever thought about hiring Rothman PPC to advertise for your business, there are a few things you deserve to know. Why do we do what we do, and what exactly do we offer?
Our Why – Rothman PPC’s Purpose
We believe that small businesses are the backbone of healthy communities. Local businesses have the highly specialized local knowledge needed to serve their particular communities better than anyone else. These entrepreneurs have great businesses, but with the arrival of the digital age, they need assistance understanding how to compete online against the mega-corporations with huge advertising budgets. We help small service businesses, law firms, and doctors to promote themselves on Google and connect with new customers.
We believe that local businesses with small budgets deserve the highest levels of expertise in the industry, so we hone our skills to a world-class level and then niche them down to serve highly specific industries and needs. We believe that every dollar spent on an advertising campaign should create profit. We believe in harnessing cold, hard data to create cold, hard success. And we believe in partnering with local businesses to empower them to succeed.
What We Do – Let’s Win On Google AdWords
How do we help local businesses succeed? By harnessing the power of AdWords done right. AdWords allows you to to get in front of people looking for EXACTLY what your company offers, at the EXACT moment people are looking for it.
How do we ensure these high-caliber results?
First, we learn about your business. We learn who your ideal customer is and what their needs and pain points are. We learn the exact terminology, or keywords, they search in Google so that we can connect them with what your business offers.
We gather dozens or hundreds of these top-notch, deep in the funnel keywords. For a lawn service company, instead of keywords like “lawn mower” that waste your budget, we target “lawn mowing service near me” – finding the people who are ready to pick up the phone and hire you right now. For a traffic lawyer, we target “traffic lawyer to fight my ticket”, instead of “pay my ticket at county courthouse”.
We also use hundreds of negative keywords to actively block junk searches, such as “how to,” “advertise a,” or “template”. There’s nothing we hate more than seeing wasted budget on terrible searches, so we maximize your search term quality.
We also create dozens of ad groups targeting highly specific groupings of keywords, so that your ads are highly targeted to be as relevant as possible to those keywords. We make sure that terms like “piano movers” get different ads than terms like “interstate moving companies.” Each ad group includes 3 different variations of specialized ads, to maximize effectiveness of your ad copy and find out what ad copy works best in your area.
We follow your exact preferences for what geographic locations you want to target, what days and times to run your ads and what budget you want to invest, so that we can optimize every dollar for maximum impact.
After your campaign is built, we perform daily, weekly, and monthly management on your account. For the first 1-3 weeks, we check your account’s results daily to ensure your account gets a strong start.
After we are sure it is running smoothly, we check every day to ensure that your budget is being spent and alert you to any issues that may interfere with your account running. Every week, we add new keywords we find in the search terms report. We add new negative keywords to block any bad search terms that may have snuck through. We manage bids to ensure we’re getting the most conversions possible for the budget, raising bids on winning keywords and lowering bids on lower-performing keywords. And we check for strong performing ads and we test new ads against those current winning ads to get even better performance. Every month, we send you a report showing you your results for the month, including top performing ads, a heat map to show your where your traffic comes from, your keyword performance, and your overall conversion county and cost per conversion.
So there you have it, the why and the what of Rothman PPC! Feel free to get in touch with us if you want premium AdWords services at a competitive rate; while you’re at it, check out our testimonials.