Google Ads Consultant
A lot goes into making a great AdWords campaign. There is a lot to do on the setup side, and there is also a lot to do for the ongoing management of an AdWords campaign. In this article I'll share …
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I was flattered and offended at the same time. There I was on my big day in November of 2014. I was in my boss' office telling, him that I was quitting to go run my PPC business full time. I was a …
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There are so many cool ways to use Google AdWords to help grow your local business. Every day I try and come up with new ideas on how to use AdWords to help my local business clients. This week I …
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I think a lot about business. What makes a business bad? What makes a business great? Why do some businesses fail while others are so good that they can be run by a cheese puff and still thrive? This …
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I see many AdWords accounts that are set up by business owners who are new to AdWords. People are constantly hiring me to dig into their new AdWords accounts and optimize them. And without fail, one …
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Headed for city lights Climbed the ladder up to fortune and fame I worked my fingers to the bone Made myself a name Funny I seemed to find That no matter how the years unwind Still I reminisce …
I’m a huge believer in checklists. I have always been a checklist/to-do list guy, but it wasn’t until I read The Checklist Manifesto by Atul Gawande that I started to apply checklists to my business …
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You could call me a Google AdWords evangelist. I've seen the light, and I get it. I get why AdWords has helped Google become a $369 billion company. AdWords, when done correctly, really works. …
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I’m down here in the trenches of internet marketing. I’m working with real businesses who are real new to AdWords. And over the past year I’ve seen a very common and also very poor AdWords strategy …
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I take a very simple, but effective approach when I start a new AdWords campaign for a client. I call it the Shot Gun, Sniper, Jump Shot Approach To AdWords. The goal of this AdWords strategy is to …
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