Why your ad? That's the question attorneys need to ask themselves. More fully, why would a search user click on my ad instead of the other guy's? If you don't have an answer to that question, then …
The 2 Crucial Parts To Attorney PPC Ads
It only takes two things to make an attorney PPC ad work. Master these two concepts and the search users will be putty in your hands. But your hands will be so full of cold, hard cash that they're …
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Just Get Started
I saw a tragedy today. I saw an attorney pass on starting a Google Ads campaign because he felt that he didn't have the budget needed to run ads on Google for his niche. Wrong. This was a very …
Should You Run Google Ads on Weekends?
One question I routinely get from my attorney clients is "should we run ads on Google on Saturdays?" And from a Google Ads management perspective, the answer is a clear yes. Running search ads on …
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The Best PPC Advice I Have For Personal Injury Attorneys
Injury lawyers need to slow down. Running PPC ads on Google searches is hands down the best way to get a ton of new clients and cases for your personal injury law firm. But it's a high-volume, …
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Explaining Why Personal Injury Keywords Have High CPCs
I recently launched the Rothman PPC For Lawyers podcast, a podcast dedicated to sharing insights about digital marketing for lawyers, and the first episode was about ways personal injury lawyers can …
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