It only takes two things to make an attorney PPC ad work. Master these two concepts and the search users will be putty in your hands. But your hands will be so full of cold, hard cash that they’re won’t be any room for putty. Screw putty.
First, show the search user that they’re in the right place. Let them know they found what they were looking for. If they search divorce attorneys in memphis, then show them you are the divorce attorney in Memphis that they’ve been searching for.
If they search real estate lawyers that deal with zoning, then show them you are the real estate lawyer that deals with zoning that they’ve been searching for. People search things in Google because they’re looking for something. Your job is to meet them at the end of that search and show them you are what they’re looking for.
Next, tell them what you can do for them. Search users don’t care about you, they don’t care about me, and they sure as heck don’t care about how your Google Ads campaign is performing. They care about themselves and their needs. They’re going to Google because they have a problem, you need to tell them how you can solve that problem. Tell them what you can you do for them. Tell them how you can help. Earn their click.
If they’re searching for a custody lawyer, tell them how you can help them win custody. If they’re searching for an injury law firm, tell them how you can help get them compensated.
Google Ads is simple. People need something, and you can give it to them. Show the search user that they’re in the right place, that they found the right lawyer. And then tell the search user how you can help, tell them what you can do for them.