I’m a leads guy. All I think about all day is how to get leads. Leads for my business, leads for my clients. Leads, leads, leads. And since I’m doing all the standard marketing stuff already, my never-ending thirst for leads has to be quenched by unconventional sources. And one of my unconventional sources of leads, my podcast, has turned into a goldmine of leads for Rothman PPC.
Every week I join a good friend and record The Paid Search Podcast. It’s fun, I’ve learned a lot doing it, and it brings in a ton of leads to my marketing agency. People find the show, listen to the show, get to know me more and more, and by the time they decide to call in and sign up for my services, they’ve already heard me talk for thirty hours and we’ve built up a great bond and level of trust, despite the fact that we’ve never talked before. It’s official, podcasting is a tremendous content marketing opportunity and an unconventional but highly-effective source of leads for a small business.
And this includes moving companies.
But it doesn’t seem like any moving companies out there are taking advantage of the podcasting opportunity in front of them. As I write this, I haven’t heard of any moving company podcast, and I did a quick search in iTunes and came up with nothing. Moving companies out there, you, are missing a huge opportunity.
How A Podcast Can Help You Grow
A podcast can help grow your moving business and bring in moving leads by doing two things, it’ll help people find you, and once they find you, it’ll help them get to know you and trust you. Familiarity breeds trust, and you get familiar when you do a podcast.
People will find your show, they’ll get to know you, and when the day comes that they need a moving company, they won’t go online and search for a mover, instead, they’ll think hey, who are those moving podcast guys, oh yea, I should call them.
What To Talk About
The biggest pushback from anyone about starting a podcast is that they don’t know what to talk about. Nonsense. If you’re in business, you’ve got something to talk about. Small business is challenging, fun, scary, difficult, rewarding, etc. There is always something to talk about when it comes to a small business. I’ll get you started. Here are ten content ideas for a moving company podcast:
- Stories from the field. Crazy customers, your biggest tips, high-drama moves, your most challenging moves, your biggest moves, the kindest customer you worked for, the meanest, etc.
- How you started and grew your moving company.
- Customers biggest fears when it comes to working with a moving company and how you put them at ease.
- How customers can avoid being scammed by a moving company.
- Price negotiating tips for customers.
- How people can prepare for a move.
- Do it yourself moving tips.
- Cross country moving checklist.
- How to stay healthy on moving day (stay hydrated, pack snacks, take breaks etc.).
- Packing tips.
It Doesn’t Have To Be Forever
People always worry about the long run of a podcast. What will they talk about every week? Well, it doesn’t have to be every week. You can do one episode a month, one a quarter, whatever, just get yourself and your company out there and promote yourself.
And it doesn’t have to be forever. One of the most popular podcasts is a recording of a Seth Godin business training class. It’s like thirteen episodes or something like that and a one-time thing, but it’s still one of the most popular business podcasts on iTunes and a lot of people find or get to know Seth Godin better from that static podcast. So if you do ten episodes, throw it up there on iTunes and YouTube, and then let it sit there, that’s better than not doing a podcast at all. And people will still find it and get to know your company better.
Get Those Microphones Hot
Starting a podcast is easy. And it’s a great way to market yourself and your moving company. Offer value-adding content about the moving process and industry, and people will find your show, get to know you and your company, and it’ll build up trust between your company and future customers and it will help you get more leads and moves.
And here’s another tip. Maybe don’t even do a moving business podcast. The whole goal is to niche down and get in front of people in your area who could actually become customers. The goal is to get in front of local people. So maybe start a podcast about something super niched-down that’s local that will get in front of people in your area. Local political issues, local restaurant reviews, local sports teams, local real estate… stuff like that. Niche your show down into something people in your area are interested in, they’ll listen and get to know you, and then your moving company can sponsor your show and they’ll hear about your moving company and you’ll grow your awareness and brand.
And one more thing… put video of your show on YouTube. There’s a ton of people on YouTube and putting video of your episodes on YouTube is another way to get found and grow your moving company brand.
Good luck with your podcast, and don’t forget to invite me on!