I work with a lot of moving companies throughout North America. I manage tens of thousands of dollars of my moving company clients’ AdWords budgets each month, and I help them get leads and make the phone ring.
Through my marketing work with those moving companies, I’ve come to know the moving business intimately. It’s a competitive business, it’s a hard business, but when run correctly, a moving company can be a very profitable business for its owners.
However, some of the keys to profitably running a moving business are to know your company, understand your market, and figure out where you fit in. As a friend once told me before my first jiu-jitsu class, you have to get in where you fit in.
As a moving company owner you have to be self-aware and understand what kind of moving company you run, and you have to understand your local market and the moving niche opportunities within it, and you have to get in where you fit in.
In my experience there are three kinds of moving companies.