Google Ads Consultant
I'm a leads guy. All I think about all day is how to get leads. Leads for my business, leads for my clients. Leads, leads, leads. And since I'm doing all the standard marketing stuff already, my …
Continue Reading about Podcasting Is An Untapped Source Of Leads For Movers →
There's a lot of talk in the PPC world about quality scores, using the right keywords in ads and landing pages, and making "relevant" ads. But a lot of the focus on ad copy relevance seems to be on …
Continue Reading about What Writing Ads For People Looks Like →
Here at Rothman PPC, we manage AdWords campaigns for moving companies all over the country. These are the top 6 questions we recommend every mover thinks about before advertising on Google to maximize …
Continue Reading about 6 Questions Movers Should Ask Themselves Before Using AdWords →
Every month it seems like Google is coming out with more targeting features for its AdWords product. Device, gender, age, income level, location, and schedule are among the core targeting options you …
Continue Reading about Do You Have A Best AdWords Campaign? →
Many AdWords advertisers have asked themselves, why is my cost per conversion so high? I've developed a 4 step checklist to help AdWords advertisers figure why their cost per conversion is higher …
Continue Reading about The Rothman PPC Too-High Cost Per Conversion Checklist →
Why is it important for you to get remodeling leads for your business? Leads matter because leads are the oxygen for your business’s survival. Survival means getting revenue. Revenue means getting …
Continue Reading about 7 Ways To Consistently Get Remodeling Leads →
Creating a new AdWords campaign is kind of like working on a car engine. You put in a bunch of time and effort on creating something that will work, but you're never really certain that it'll work as …
Continue Reading about How To Get Quality Traffic With Broad Match Keywords →
When I setup and manage AdWords campaigns for business owners, I run into a common and disturbing theme. I'm finding more and more that many business owners don't have a clear idea of what's going on …
Continue Reading about Things AdWords Advertisers Need To Know About Their Own Businesses →
I talk to a lot of my moving clients every week, and let me tell you, there ain't no business like the moving business. As I've written about before, movers live and die based on their ability to …
Continue Reading about 10 Unconventional Ways To Get More Moving Leads →
At Rothman PPC we have a mental model that allows us to make our weekly scans of the search terms report incredibly easy and effective. Anytime we come across a search term that we're not yet …
Continue Reading about The Target It Or Block It AdWords Mental Model →
