I saw a tragedy today. I saw an attorney pass on starting a Google Ads campaign because he felt that he didn't have the budget needed to run ads on Google for his niche. Wrong. This was a very …
Should You Run Google Ads on Weekends?
One question I routinely get from my attorney clients is "should we run ads on Google on Saturdays?" And from a Google Ads management perspective, the answer is a clear yes. Running search ads on …
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6 Ways To Boost Google Ads Leads Without Raising Your Budget
Leads are essential many businesses; getting more leads is paramount to your survival. Yet the advertising budget is limited, finances are stretched, you aren’t getting as many leads as you need, and …
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Prediction: Big Things Will Happen With Google Maps Advertising In 2020
I came up with a great Google Ads prediction for 2020 today. During the recording of the Paid Search Podcast this afternoon, Chris asked me what my 2020 prediction is for Google Ads. We weren't …
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3 Ways A YouTube Channel Can Grow Your Law Firm
Sometimes specifics don't matter. And bragging about the benefits of YouTube is one of those times. I could spend time looking up how many users are on YouTube, how many views per day happen, and …
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How One Advertiser Is Using The Hour Of Day Report
Brace yourself, this is exciting Google Ads information! Sorry, I just had to do that. This article is about how an orthodontist is using dayparting in Google Ads, orthodontists put on braces, I …
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I Owe Everything To Warren Buffett
At some point every business fails. That is the nature of capitalism. Innovation leads to profits, profits attract competition, competition dilutes margin, no margin no profits, no profits no …
All I Do Is Help People
Every day of my life since the summer of 2014 when I started getting my own clients and formally became a businessman has felt like I'm walking in a maze. Sometimes I find bags of gold, sometimes I …
How To Plan a Google Ads Campaign Before You Start
If you’re thinking about starting a Google Ads campaign, you may be overwhelmed by the options. There are a lot of different setting configurations and a lot of different small decisions to make. How …
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How to Get More Office Moving Leads
It’s no secret that moving companies love office moving jobs. Office moves are big jobs, and they sometimes include multiple days at the same site, which means higher revenue. Businesses also tend …
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