Google Ads Consultant
At the end of October I ran some automated bidding tests on a large Google Ads account. This account is big, so there's plenty of data to work with, and I specifically tested the Target CPA bidding …
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These days the advice on landing pages makes them seem more complicated than surgery, but really it's not that hard. Make a landing page that looks nice, make a landing page that's fast, and …
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Sometimes the day's results on PPC suck, until they don't. Today one of my personal injury clients was having a rough day. We were spending money (lots of money) on Google Ads, getting clicks from the …
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When I look up the word beautiful in my dictionary, it just says "see simple." My affinity for simplicity is beyond verbalizing, so I'll leave it there, just know that I love to make things as simple …
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Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a …
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If money grew on a tree, would you ever cut the money tree down? As a lover of money, I hope not. If you owned a printing press, would you ever wrap dynamite around it and blow it up? As a lover of …
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Pass me a Kleenex. I'll take a Coke. When I hear those two sayings I see one thing in my mind's eye, bank account statements with so much money on them I don't know what to do with it all. Those …
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You might have noticed something's been going on recently with call only ads in Google Ads. Over the past year there have been a lot of changes to the call only ads in Google Ads. The way the URL was …
Advertisers only have to understand two numbers to win on Google Ads. Cost per acquisition and lifetime value of a customer. How much does it cost to get a customer, and how much are they worth to …
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PPC should always work for attorneys. By PPC I'm referring to search engine ads on Google and Bing, and after managing hundreds of campaigns for attorneys across the country, I'm telling you, no …
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