Google Ads Consultant
Pass me a Kleenex. I'll take a Coke. When I hear those two sayings I see one thing in my mind's eye, bank account statements with so much money on them I don't know what to do with it all. Those …
Continue Reading about YouTube Ads Help Personal Injury Attorneys Efficiently Build A Brand →
You might have noticed something's been going on recently with call only ads in Google Ads. Over the past year there have been a lot of changes to the call only ads in Google Ads. The way the URL was …
Advertisers only have to understand two numbers to win on Google Ads. Cost per acquisition and lifetime value of a customer. How much does it cost to get a customer, and how much are they worth to …
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PPC should always work for attorneys. By PPC I'm referring to search engine ads on Google and Bing, and after managing hundreds of campaigns for attorneys across the country, I'm telling you, no …
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Why your ad? That's the question attorneys need to ask themselves. More fully, why would a search user click on my ad instead of the other guy's? If you don't have an answer to that question, then …
It only takes two things to make an attorney PPC ad work. Master these two concepts and the search users will be putty in your hands. But your hands will be so full of cold, hard cash that they're …
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I saw a tragedy today. I saw an attorney pass on starting a Google Ads campaign because he felt that he didn't have the budget needed to run ads on Google for his niche. Wrong. This was a very …
One question I routinely get from my attorney clients is "should we run ads on Google on Saturdays?" And from a Google Ads management perspective, the answer is a clear yes. Running search ads on …
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Leads are essential many businesses; getting more leads is paramount to your survival. Yet the advertising budget is limited, finances are stretched, you aren’t getting as many leads as you need, and …
Continue Reading about 6 Ways To Boost Google Ads Leads Without Raising Your Budget →
I came up with a great Google Ads prediction for 2020 today. During the recording of the Paid Search Podcast this afternoon, Chris asked me what my 2020 prediction is for Google Ads. We weren't …
Continue Reading about Prediction: Big Things Will Happen With Google Maps Advertising In 2020 →
