Google Ads Consultant
I am in love with a word. The word is “simple.” I love when things are simple. The operating manual for my life is four words; as simple as possible. And Google just made the keyword match types more …
Continue Reading about Google’s New Phrase Match Update – Why I’m Not Worried →
Do you know what your bounce rate is? You should know that number, because having too high of a bounce rate will destroy your chances of having success on Google Ads. What Is A Bounce? A bounce is …
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2020 was the best year of my life. Why? My first child was born last year, so for me personally, 2020 was fantastic. Other than that, I’m with you - what a wicked year. But that’s about all the …
Continue Reading about 4 Ways I’ll be Improving At Google Ads Management In 2021 →
At the end of October I ran some automated bidding tests on a large Google Ads account. This account is big, so there's plenty of data to work with, and I specifically tested the Target CPA bidding …
Continue Reading about Two New Reasons To Test Target CPA Bidding In Google Ads →
These days the advice on landing pages makes them seem more complicated than surgery, but really it's not that hard. Make a landing page that looks nice, make a landing page that's fast, and …
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Sometimes the day's results on PPC suck, until they don't. Today one of my personal injury clients was having a rough day. We were spending money (lots of money) on Google Ads, getting clicks from the …
Continue Reading about Focus On Search User Intent To Get Personal Injury Clients From Google Ads →
When I look up the word beautiful in my dictionary, it just says "see simple." My affinity for simplicity is beyond verbalizing, so I'll leave it there, just know that I love to make things as simple …
Continue Reading about There Are Three Types Of Keywords In Google Ads And Their Colors →
Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a …
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If money grew on a tree, would you ever cut the money tree down? As a lover of money, I hope not. If you owned a printing press, would you ever wrap dynamite around it and blow it up? As a lover of …
Continue Reading about For The Love Of Your Business, Don’t Stop Advertising On Google! →
Pass me a Kleenex. I'll take a Coke. When I hear those two sayings I see one thing in my mind's eye, bank account statements with so much money on them I don't know what to do with it all. Those …
Continue Reading about YouTube Ads Help Personal Injury Attorneys Efficiently Build A Brand →
