Welcome the Rothman PPC resources page. We created this list to be a go-to resource for all the books, websites, and tools out there that can help you improve your Google AdWords performance and …
4 Reasons To Run a Remarketing Campaign In AdWords
What is remarketing? Remarketing is a type of display ad that allows you to follow up, so to speak, with those people who visited your website recently. Remarketing display ads will show up on other …
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Why I’ve Been Successful – The Marketing Mindset
As I sit here tonight, January 2018, I'm on top of the world. Young, successful, in-demand. I feel like a boy band member circe 1998 in the middle of my first world tour. I made it. I'm here. …
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Focusing More On Ad Group Structure
Check out these stats from Optmyzr's analysis on one of my accounts. Only 10% of keywords are leading to conversions, and only 14% of keywords have clicks. One bad habit I'm trying to get away …
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11 Secrets For A Great Moving Company Website
Your website is half the game for Google AdWords success. Not only that, but it’s also the half of the game that is most often forgotten. Businesses can get so focused on perfecting their AdWords …
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How To Build A List of 1,300+ Negative Keywords
Are you ready to for New Year’s resolutions? You may be working on developing your list… lose weight, get a gym membership, make your business more profitable. While we (alas!) can’t help with the …
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How to Generate Quality Keywords For Your AdWords Campaign
So you’re considering launching your first AdWords campaign, or you are perhaps just getting started with AdWords. How do you come up with quality keywords for your search campaigns? Let’s start …
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Nixing Ambiguity: How To Implement Crystal-Clear Traffic Filtering
If you’ve been around AdWords for a while, you are probably familiar with the concept of adding negative keywords - the power you have to optimize your keyword targeting based on eliminating bad …
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What We Believe At Rothman PPC
What does your company believe? Why do you get up everyday and do what you do? Sure, we all need to make a living and put food on the table, but if that's the only driver of why you do what you do, …
5 Secrets To Getting More Plumbing Leads From Google AdWords
If you’re running a plumbing company, one of your top concerns is how to more plumbing leads. Leads are the oxygen for service companies, and plumbers are no exception. Breathe or die, right? Well, …
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