Chris and I had an interesting conversation on episode 140 of the Paid Search Podcast last week. The discussion was about ad groups and keywords, and during the episode I shared my mindset on ad …
Why You Should Target Small Moving Jobs With Google Ads
If you’re a typical moving company, you are thrilled to receive big moving jobs. Your business thrives on long distance movers, large homes, big offices, etc. With these types of moves, you gain more …
Continue Reading about Why You Should Target Small Moving Jobs With Google Ads →
Expect Past PPC Clients To Return
To support the launch of the new PSP Insider podcast, which is a series of training episodes for other Google Ads freelancers and agencies, I am going to be writing more often about "the business of …
Manual Bids Give Me Peace Of Mind
Tonight I got a gift that, for me, is very hard to get. The gift I got was true relaxation and the feeling of inner-peace. The stress faded away, I shadow-boxed in my underwear for an hour listening …
Learn How Customers Search For A Moving Company
Moving company owners should know how customers are searching for them in Google. In this video I cover the most common ways people search for local, long distance, and office movers in Google. …
Continue Reading about Learn How Customers Search For A Moving Company →
Add Headlines To Call Only Ads
You can now add big blue headlines to the call only ads. And the display URL is also optional now for call only ads. I show you how to use both new features in this video. …
How To Add In-Market Audiences To Google Ads Search Campaigns
Learn how to add in-market audiences to a search campaign in Google Ads. Learn about the difference between targeting and observation. Learn how to add bid adjustments to the audiences you add. …
Continue Reading about How To Add In-Market Audiences To Google Ads Search Campaigns →
Leads Don’t Guarantee New Revenue
Leads from Google Ads campaigns are important, but they're not everything. Conversions, on lead generation campaigns, for the most part, are just leads. Nothing more, nothing less. And leads in …
I Recommend Call Only For Junk Removal Companies
Call only ads are a great feature in Google Ads. They cut right to the chase. Instead of a blue ad headline with text that links to a website, in a call only ad, the blue headline is simply a phone …
Continue Reading about I Recommend Call Only For Junk Removal Companies →
How Moving Companies Can Succeed with Call Only Google Ads
Have you heard of Call Only ads? Have you ever wondered if they could benefit your moving business? Well then, you are in the right place. Welcome to your Guide To Call Only for Movers! We have a few …
Continue Reading about How Moving Companies Can Succeed with Call Only Google Ads →