Google Ads Consultant
Our approach to keywords here at Rothman PPC has created some incredible results for our clients. This strategy is one of our big secrets to success with AdWords. So we decided it deserves an article …
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Have you ever held off on going to see the new big-budget Hollywood production until you read reviews and heard if your friends thought it was any good? Social proof is a persuasion technique where a …
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AdWords (and Bing) are the most effective way to advertise your moving company. You can't do better than getting in front of people who are looking for exactly what you offer at the exact time they …
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If you’ve been around Rothman PPC for very long, you’ve undoubtedly heard us harp on the importance of search terms and adding negative keywords. But if all you’ve ever seen are bad search term …
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The fundamental key to success in AdWords is generating cost-effective leads, or conversions. Conversions are known as the search users who take desired actions in relation to your business, i.e. …
Continue Reading about Setting Your Conversion Count: What It Is & Why It Matters →
Today while I was recording this week's Paid Search Podcast episode with Chris, I came up with a new AdWords motto, better keywords allow for larger location targeting. The theory behind this saying …
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