I saw a tragedy today. I saw an attorney pass on starting a Google Ads campaign because he felt that he didn't have the budget needed to run ads on Google for his niche. Wrong. This was a very …
Should You Run Google Ads on Weekends?
One question I routinely get from my attorney clients is "should we run ads on Google on Saturdays?" And from a Google Ads management perspective, the answer is a clear yes. Running search ads on …
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6 Ways To Boost Google Ads Leads Without Raising Your Budget
Leads are essential many businesses; getting more leads is paramount to your survival. Yet the advertising budget is limited, finances are stretched, you aren’t getting as many leads as you need, and …
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Prediction: Big Things Will Happen With Google Maps Advertising In 2020
I came up with a great Google Ads prediction for 2020 today. During the recording of the Paid Search Podcast this afternoon, Chris asked me what my 2020 prediction is for Google Ads. We weren't …
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How One Advertiser Is Using The Hour Of Day Report
Brace yourself, this is exciting Google Ads information! Sorry, I just had to do that. This article is about how an orthodontist is using dayparting in Google Ads, orthodontists put on braces, I …
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How To Plan a Google Ads Campaign Before You Start
If you’re thinking about starting a Google Ads campaign, you may be overwhelmed by the options. There are a lot of different setting configurations and a lot of different small decisions to make. How …
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