Call only ads are a great feature in Google Ads. They cut right to the chase. Instead of a blue ad headline with text that links to a website, in a call only ad, the blue headline is simply a phone number that mobile search users can click to call the advertising business. It’s not a perfect fit for every advertiser and industry, but when call only ads work, it’s the most effective form of search engine marketing. There’s no filler, no fat, no wasted energy or cost. You want leads, you want calls, they search, they click, they call. It’s a beautiful thing, and very underrated.
Call only isn’t a good fit for every industry. Not a good fit for software companies, not a good fit for ecommerce, and not a good fit for many other industries. Often times, traditional search ads that link to a website are the way to go. But sometimes call only is not only a good fit, it can sometimes be a perfect fit.
And one of the industries call only is perfect for is the junk removal industry.
When you’ve got junk and you need it removed, you don’t care who removes it, and you want it done now. And that combination of circumstances creates a perfect scenario for call only ads.
I’ve experienced this myself. I had some junk I wanted removed the other day. I needed that stuff gone immediately, and I didn’t care who did it. All I needed to know was when can you come out and how much do you charge. I picked up my phone, I went to Google, I searched “junk removal companies” and I clicked on a call only ad and called the advertiser’s junk removal business.
I found a junk removal company, they got a new customer, and Google got paid for connecting us. Everyone’s a winner.
I wasn’t interested in seeing their website, and I wasn’t interested in filling out a form and waiting a day to hear back from someone. I wanted to contact a junk removal company, and I wanted to do it now. And because of that, call only worked perfectly.
Call only works great for a lot of industries, and junk removal is definitely one of them. All junk removal companies should be giving call only ads a try. It can light up their phone lines and boost their sales. Call only is a winner for junk removal.