Google Ads Consultant
Your website is half the game for Google AdWords success. Not only that, but it’s also the half of the game that is most often forgotten. Businesses can get so focused on perfecting their AdWords …
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Are you ready to for New Year’s resolutions? You may be working on developing your list… lose weight, get a gym membership, make your business more profitable. While we (alas!) can’t help with the …
Continue Reading about How To Build A List of 1,300+ Negative Keywords →
So you’re considering launching your first AdWords campaign, or you are perhaps just getting started with AdWords. How do you come up with quality keywords for your search campaigns? Let’s start …
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If you’ve been around AdWords for a while, you are probably familiar with the concept of adding negative keywords - the power you have to optimize your keyword targeting based on eliminating bad …
Continue Reading about Nixing Ambiguity: How To Implement Crystal-Clear Traffic Filtering →
What does your company believe? Why do you get up everyday and do what you do? Sure, we all need to make a living and put food on the table, but if that's the only driver of why you do what you do, …
If you’re running a plumbing company, one of your top concerns is how to more plumbing leads. Leads are the oxygen for service companies, and plumbers are no exception. Breathe or die, right? Well, …
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Whether you are just starting out in AdWords or you are looking for ways to improve your account, Google’s Keyword Planner might be just the tool you need. For the uninitiated, the Keyword …
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I'm a leads guy. All I think about all day is how to get leads. Leads for my business, leads for my clients. Leads, leads, leads. And since I'm doing all the standard marketing stuff already, my …
Continue Reading about Podcasting Is An Untapped Source Of Leads For Movers →
There's a lot of talk in the PPC world about quality scores, using the right keywords in ads and landing pages, and making "relevant" ads. But a lot of the focus on ad copy relevance seems to be on …
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Here at Rothman PPC, we manage AdWords campaigns for moving companies all over the country. These are the top 6 questions we recommend every mover thinks about before advertising on Google to maximize …
Continue Reading about 6 Questions Movers Should Ask Themselves Before Using AdWords →
